As seen in Amsterdam: The Whirlygig

As seen in Amsterdam: The Whirlygig
The Fluevog store in Amsterdam is home to a number of exceptional highlights. Delightful staff, historical charm, beautiful décor and general ecstasy radiates through the walls of Heiligeweg 37. But perhaps the most eye-catching new element appears right up front. Cascading across the doorway within our front windows lies a custom piece designed and built by Patrick Jones. Inspired by old-fashioned toy-making and assembly lines, The Fluevog Whirlygig is a moving representation of John s imagination, albeit, perhaps more straightforward. See it with your own eyes the next time you find yourself in Holland!
"Shoemaking is a lost art. Traditionally, shoes were made beginning to end by one person and serviced by the same maker. It was a combination of art and skill using specialized hand tools and machinery to create pairs of shoes, tailored and made by hand to the customer s foot. In time, the shoes became part of the people wearing them, giving them a way to express their own footprint in life literally and figuratively. The Fluevog Whirlygig is Fluevog s nod to the rich history of individual shoes being made one by one through various stages of craftsmanship.* Though the tools and processes have progressed over the years, we continue to embrace peculiarity and create our unique soles one step at a time." John Fluevog
*Maybe even some that involved the assistance of elves who lived in secret up the stairs and in the attics of shoemakers everywhere.